From Seth Godin:

"How much do we care about the race for ‘first’ when first is now measured in seconds or perhaps minutes?

"We don’t need paid professionals to do retweeting for us. They’re slicing up the attention pie thinner and thinner, giving us retreaded rehashes of warmed over news, all hoping for a bit of attention because the issue is trending. We can leave that to the unpaid, I think.

"The hard part of professional journalism going forward is writing about what hasn’t been written about, directing attention where it hasn’t been, and saying something new."